Year
2020
Client
Tom Jason
Category
Street Photography
Product Duration
3 - 4 Weeks
This self-initiated Scrambler portfolio project explores the raw and rebellious spirit of off-road motorcycling through the lens of design. As a Creative Director, I began with in-depth research into both vintage and modern Scrambler aesthetics, uncovering the emotional connections riders have with their bikes. It wasn’t just about form and function — it was about freedom, grit, and identity. The project blends visual storytelling and cultural insight to reflect a lifestyle where design meets untamed energy.
I approached the creative direction with a deliberately rugged visual language — bold, angular typography, a dust-toned color palette, and photography that captures texture, shadow, and motion. Every detail was curated to highlight the raw mechanics and individuality of custom motorcycles. The layout embraces a structured yet flexible grid system, keeping the visuals immersive while maintaining intuitive navigation. Designed with full responsiveness in mind, the experience adapts seamlessly across devices, giving riders and builders a portfolio that feels as personal and unapologetic as the bikes they ride.
The portfolio design brings the rider’s journey to life through a seamless blend of immersive visuals and intentional storytelling. Each section integrates high-resolution imagery, detailed project breakdowns, and subtle interactive elements that mirror the raw energy of the Scrambler culture. From highlighting custom builds and mechanical refinements to capturing behind-the-scenes moments and personal stories, the layout is crafted to celebrate both the machine and the maker. Whether it’s a retrospective of past rides or a living archive of ongoing work, the experience invites viewers to feel the grit, precision, and individuality that define each project.
As the Creative Director, I oversaw the entire vision — from visual strategy to content structure. Every detail, from typography to photographic framing, was shaped to reflect the spirit of craftsmanship and the emotional bond between rider and machine. I curated the project flow to ensure each build stood on its own while contributing to a unified visual narrative. Beyond design execution, I shaped the tone and direction of the storytelling to ensure the portfolio wasn’t just about bikes — it was about identity, obsession, and the thrill of building something truly personal.
